Germany's IAA Mobility Highlights: K&D Technology Pioneers Smart Mobility, Redefining the In-Vehicle Display Experience

From September 9th to 12th, the globally anticipated International Motor Show Germany (IAA Mobility) grandly opened. As one of the world's five major A-level auto shows and Europe's largest international automotive exhibition, IAA serves not only as a platform for the industry to showcase innovative achievements but also as a bellwether for future mobility trends. It attracted automotive manufacturers, component suppliers, and technology enterprises from around the world to jointly explore the intelligent, electric, and connected development directions of the automotive industry.

As a trailblazer in the field of in-vehicle displays, K&D Technology made a stunning appearance with a range of cutting-edge in-vehicle display products. At this exhibition, K&D Technology presented a full series of in-vehicle display solutions, including HUD (PGU), the 3.0 version of the light field display, ultra-thin narrow-bezel displays, wood-grain hidden displays, and Mini-LED air imaging technology. These exhibits comprehensively demonstrated the company’s profound expertise and innovative breakthroughs in in-vehicle display technology, capturing the attention of numerous professional visitors and industry media.

The automotive-grade Mini-LED wood-grain display drew significant interest. Custom-developed for high-end vehicle models, this product integrates luxurious automotive interior design, transforming wood-grain interiors from purely decorative elements into a fusion of aesthetics and intelligent display. When idle, it presents a natural wood-grain effect, while a touch activates the control interface. Utilizing local dimming technology, it achieves a contrast ratio of over a million to one, effectively addressing light leakage issues common in traditional backlit displays.

The knob display and five-screen display also emerged as highlights of the smart cockpit, thanks to their innovative interactive design and visual presentation. The knob display combines virtual and physical buttons to create a dual-layer interactive experience with visual and tactile feedback, enhancing both technological appeal and driving safety. The five-screen display, with its extra-long dimensions, ultra-wide field of view, and exceptionally high brightness, delivers an impactful visual experience, becoming a popular spot for visitors to take photos.

At this exhibition, K&D Technology’s research institute-developed products were undeniably the stars. The light field display attracted visitors to experience its immersive cinema-level viewing effects up close. The HUD (PGU), making its debut at a major auto show, features ultra-high brightness, ultra-high contrast, low temperature rise, and low power consumption. Its high-brightness Mini-LED backlight perfectly addresses the shortcomings of existing TFT displays in AR-HUD PGU applications. Its growing market share and advantages attracted numerous HUD experts and scholars to engage in in-depth discussions with K&D Technology, with many expressing anticipation for future collaboration opportunities.

During the exhibition, K&D Technology’s booth was extremely popular, attracting visits from leading automotive brands such as BMW, Mercedes-Benz, Porsche, Audi, NIO, Seres, BYD, Changan, Great Wall, Volkswagen, and Hyundai. Automotive manufacturers and component suppliers from around the world engaged in deep exchanges with K&D Technology’s technical team, showing strong interest in the company’s products and exploring potential collaboration avenues. Many customers highly praised K&D Technology’s innovation capabilities and product quality, expressing eagerness for in-depth cooperation in future projects.

Participating in the IAA Mobility exhibition was not only an excellent opportunity for K&D Technology to showcase its strengths but also a crucial moment for deeper integration with the global automotive industry. Moving forward, K&D Technology will continue to deepen its focus on in-vehicle display technology, increase R&D investment, and introduce more innovative products and solutions. The company is committed to contributing to the intelligent development of the global automotive industry and collaborating with industry partners to create a brighter future for smart mobility.